Data reference
Ask for the right field, every time.
Ten platforms, one conversation, and every metric under its real API name. These pages list what you can ask Claude, ChatGPT or Copilot Studio for through Upbuild, platform by platform, so you never have to guess what a field is called.
Meta Ads
Insights metrics, action types, breakdowns and attribution windows.
103 fieldsMeta Ads
Every field under its real API name, filterable, with prompts to steal.
Browse the fields →
Google Ads
GAQL metrics, attributes and segments for search, PMax and more.
84 fieldsGoogle Ads
Every field under its real API name, filterable, with prompts to steal.
Browse the fields →
Google Analytics 4
Data API metrics and dimensions, realtime included.
94 fieldsGoogle Analytics 4
Every field under its real API name, filterable, with prompts to steal.
Browse the fields →
Google Tag Manager
Containers, tags, triggers, variables and versions you can audit.
51 fieldsGoogle Tag Manager
Every field under its real API name, filterable, with prompts to steal.
Browse the fields →
CM360
Report metrics, dimensions and Floodlight configuration fields.
51 fieldsCM360
Every field under its real API name, filterable, with prompts to steal.
Browse the fields →
DV360
Bid Manager metrics, filters and line item fields.
47 fieldsDV360
Every field under its real API name, filterable, with prompts to steal.
Browse the fields →
Adobe Analytics
Metrics, dimensions, eVars and props through the 2.0 API.
48 fieldsAdobe Analytics
Every field under its real API name, filterable, with prompts to steal.
Browse the fields →Adobe Launch
Properties, rules, data elements and extensions.
43 fieldsAdobe Launch
Every field under its real API name, filterable, with prompts to steal.
Browse the fields →
TikTok Ads
Auction reporting metrics and dimensions.
47 fieldsTikTok Ads
Every field under its real API name, filterable, with prompts to steal.
Browse the fields →
Snapchat Ads
Stats fields from spend to swipes.
41 fieldsSnapchat Ads
Every field under its real API name, filterable, with prompts to steal.
Browse the fields →One question, ten dialects
The same five concepts, in every platform’s own words.
You say spend; the APIs say five different things. Upbuild translates, and this table is the dictionary.
| Spend | Impressions | Clicks | Conversions | Revenue | |
|---|---|---|---|---|---|
| Meta Ads | spend | impressions | clicks | actions · purchase | action_values · purchase |
| Google Ads | metrics.cost_micros | metrics.impressions | metrics.clicks | metrics.conversions | metrics.conversions_value |
| Google Analytics 4 | advertiserAdCost | advertiserAdImpressions | advertiserAdClicks | conversions | totalRevenue |
| CM360 | mediaCost | impressions | clicks | totalConversions | totalRevenue where tagged |
| DV360 | METRIC_MEDIA_COST_ADVERTISER | METRIC_IMPRESSIONS | METRIC_CLICKS | METRIC_TOTAL_CONVERSIONS | METRIC_REVENUE_ADVERTISER |
| Adobe Analytics | an imported cost event or eVar via Data Sources | imported event via Data Sources | imported event via Data Sources | metrics/orders or any success event | metrics/revenue |
| TikTok Ads | spend | impressions | clicks | conversions | purchase value from web events |
| Snapchat Ads | spend | impressions | swipes | conversion_purchases | conversion_purchases_value |
Field names as published in each platform’s API documentation, August 2026. Configuration platforms are listed for completeness.
Good to know
About this reference.
Are these lists everything each API exposes?
They are the curated fields people actually ask for, with real API names. Anything else a platform API exposes can be requested by name in the same conversation.
Why do the same concepts have different names per platform?
Every platform API speaks its own dialect. Upbuild keeps the real names so results match what your team sees in each platform’s UI and exports, and the assistant translates when you just say spend.
How often are these pages updated?
Quarterly, and whenever a platform ships a meaningful API change. Each page shows its updated date.
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