Upbuild
Setup guide
Connected in a few minutes.
One URL, one sign-in with Google or Microsoft, done. Pick your assistant below. Free for 14 days on the connector and 7 days on the platform. No card required.
Add Upbuild from the Claude directory
Upbuild is in the official Claude connector directory: one click, nothing to paste.
Sign in with Google or Microsoft
Click Connect and sign in with the Google or Microsoft account that has access to your marketing platforms. On your own you see exactly the accounts your logins already reach; as a member of an organisation on Upbuild you also inherit every account the company shares with you.
Optional: link the other platforms
Right after that, the connect hub offers the other platforms, such as Meta Ads or TikTok Ads, with one click each. Adobe Analytics and Adobe Launch take a one-time guided setup (about 10 minutes) in your own Adobe Developer Console; the hub walks you through it and checks your details instantly. Link now or add any of them later.
Ask
Start a new chat, make sure Upbuild is enabled in the tools menu, and try:
Multiple accounts? Agencies can keep client logins apart: /mcp2 and /mcp3 are two more connectors (same URL, different path) and each one holds its own sign-ins. How to add a second login →
Turn on Developer mode
In ChatGPT, go to Settings → Security and login and switch on Developer mode.
Open Plugins and add one
Go to Settings → Plugins and click Browse plugins, or go straight to chatgpt.com/plugins. Click the + button next to the plugin search box and the New Plugin dialog opens.
Fill in the plugin
Name it Upbuild, leave Connection set to Server URL, and paste:
https://connector.upbuild.app/mcp
Set Authentication to OAuth, tick I understand and want to continue on the custom-server notice (this shows for every custom MCP server, it is not specific to Upbuild), then click Create. The icon is optional, skip it.
Sign in with Google or Microsoft
Click Connect and sign in with the Google or Microsoft account that has access to your marketing platforms. On your own you see exactly the accounts your logins already reach; as a member of an organisation on Upbuild you also inherit every account the company shares with you.
Optional: link the other platforms
Right after that, the connect hub offers the other platforms, such as Meta Ads or TikTok Ads, with one click each. Adobe Analytics and Adobe Launch take a one-time guided setup (about 10 minutes) in your own Adobe Developer Console; the hub walks you through it and checks your details instantly. Link now or add any of them later.
Ask
Start a new chat, make sure Upbuild is enabled in the tools menu, and try:
Multiple accounts? Agencies can keep client logins apart: /mcp2 and /mcp3 are two more connectors (same URL, different path) and each one holds its own sign-ins. How to add a second login →
Use an environment with Dataverse
Copilot Studio needs a Dataverse database, and your tenant’s Default environment usually has none; skip that one or the page will load forever. At admin.powerplatform.microsoft.com, go to Environments and either pick one that already shows a Dataverse URL, or select New and create a Developer environment, which includes Dataverse and is free.
Wait for the state to reach Ready, copy the environment ID, then open:
copilotstudio.microsoft.com/environments/YOUR-ENVIRONMENT-ID/homeOpen the MCP wizard
In the left nav select Agents, then open an existing agent or create one. Inside the agent go to Tools → Add a tool → Model Context Protocol → New tool.
Add the Upbuild server
Name it Upbuild, give it a real description (Copilot Studio uses it to decide when to reach for these tools), and paste the server URL:
https://connector.upbuild.app/mcp
Set Authentication to OAuth 2.0 and Type to Dynamic discovery, then select Create.
Sign in with Google or Microsoft
Creating the tool does not prompt for sign-in: Copilot Studio keeps the connector and the connection separate. In the agent’s Tools panel, open the Connection dropdown next to Upbuild and select Create new connection. Sign in with the Google or Microsoft account that has access to your marketing platforms. On your own you see exactly the accounts your logins already reach; as a member of an organisation on Upbuild you also inherit every account the company shares with you. The status should read Connected before you continue.
Optional: link the other platforms
Right after that, the connect hub offers the other platforms, such as Meta Ads or TikTok Ads, with one click each. Adobe Analytics and Adobe Launch take a one-time guided setup (about 10 minutes) in your own Adobe Developer Console; the hub walks you through it and checks your details instantly. Link now or add any of them later.
Ask
Start a new chat, make sure Upbuild is enabled in the tools menu, and try:
Optional: use it in Teams and Microsoft 365 Copilot
To reach the agent outside Copilot Studio, select Publish, then Channels → Teams and Microsoft 365 Copilot → Add channel, and install it for yourself or submit it for admin approval.
Multiple accounts? Agencies can keep client logins apart: /mcp2 and /mcp3 are two more connectors (same URL, different path) and each one holds its own sign-ins. How to add a second login →
Copilot Studio takes about 15 minutes end to end, most of it waiting for Microsoft to provision an environment. The Upbuild side is still one URL and one sign-in with Google or Microsoft.
Each person who uses the agent signs in to Upbuild with their own Google or Microsoft account, and the other platforms, such as Meta or TikTok, can be linked from the same connect hub, now or later.
Add the Upbuild server
In Gemini Enterprise, click the settings gear at the bottom of the left sidebar, choose your team name, then Manage team. Open Connected apps and select Add MCP Server.
Fill in the first screen and select Next:
The description matters: Gemini reads it to decide when to reach for these tools.
Add the OAuth details
On the Auth screen, fill in every field and select Add. Leave Auth URL Parameter empty. Scopes is required and will not accept an empty value: mcp is correct.
This ID and secret identify the Gemini Enterprise app to Upbuild. They are the same for every customer and grant no access to any data: your data is only reachable after each person signs in with their own Google account.
Enable the actions in Google Cloud
Open console.cloud.google.com/gemini-enterprise and pick the project Gemini created for your tenant. It is not a project you made: if you do not recognise any of them, it is the one with the Discovery Engine API enabled.
Go to Data stores, open Upbuild, then the Actions tab. Select Reload custom actions, wait for the tools to appear, tick them all, and select Enable actions.
Check the count. The list shows 50 rows at a time and the header checkbox only selects the visible page. Set rows per page to 200, or repeat on page two, until every row shows Enabled.
Sign in with Google
In Gemini Enterprise, open the settings gear, choose Connectors, find Upbuild in the list and select Connect. Authorise with the Google account that has access to your marketing platforms. On your own you see exactly the accounts your logins already reach; as a member of an organisation on Upbuild you also inherit every account the company shares with you.
Optional: link the other platforms
Right after Google, the connect hub offers the other platforms, such as Meta Ads or TikTok Ads, with one click each. Adobe Analytics and Adobe Launch take a one-time guided setup (about 10 minutes) in your own Adobe Developer Console; the hub walks you through it and checks your details instantly. Link now or add any of them later.
Ask
Start a new chat and try:
Multiple accounts? Agencies can keep client logins apart: /mcp2 and /mcp3 are two more connectors (same URL, different path) and each one holds its own sign-ins. How to add a second login →
Every read-only tool across every platform. Use the /mcp address exactly as written: Gemini does not accept the older /sse form.
Setup is done once by an admin. Each person then signs in to Upbuild with their own Google account, and the other platforms, such as Meta or TikTok, can be linked from the same connect hub, now or later.
Multiple identities
One connector, three separate logins.
Agencies and freelancers often need Upbuild signed in with more than one account: one per client, or work and personal kept apart. Upbuild exposes three connector paths, /mcp, /mcp2 and /mcp3, and each holds its own sign-ins, fully separate.
Claude: add /mcp2 as a custom connector
Open connector settings
In claude.ai go to Settings → Connectors and click Add custom connector. Custom connectors work on every Claude plan, Free included; on Team or Enterprise an owner may need to enable them first.
Paste the Upbuild endpoint
Name it after the client and paste the connector URL:
https://connector.upbuild.app/mcp2Sign in with Google or Microsoft
Click Connect and sign in with the Google or Microsoft account that has access to your marketing platforms. On your own you see exactly the accounts your logins already reach; as a member of an organisation on Upbuild you also inherit every account the company shares with you.
Optional: link the other platforms
Right after that, the connect hub offers the other platforms, such as Meta Ads or TikTok Ads, with one click each. Adobe Analytics and Adobe Launch take a one-time guided setup (about 10 minutes) in your own Adobe Developer Console; the hub walks you through it and checks your details instantly. Link now or add any of them later.
Ask
Start a new chat, make sure the new connector is enabled in the tools menu, and try: “Summarise last month across Google Ads and Meta: spend, conversions, ROAS, top 5 campaigns.”
ChatGPT: add /mcp2 as a second plugin
Open Plugins and add one
With Developer mode already on, go to Settings → Plugins, click the + button next to the plugin search box and the New Plugin dialog opens.
Fill in the plugin
Name it after the client, leave Connection set to Server URL, and paste:
https://connector.upbuild.app/mcp2Set Authentication to OAuth, tick I understand and want to continue on the custom-server notice, then click Create.
Sign in with Google or Microsoft
Click Connect and sign in with the Google or Microsoft account for this client. The new plugin keeps its own sign-ins, fully separate from the first.
Copilot Studio: add /mcp2 as a second MCP tool
Open the MCP wizard
Inside your agent go to Tools → Add a tool → Model Context Protocol → New tool.
Add the second Upbuild server
Give it a name that does not exist yet in the environment (for example the client’s name), a real description, and paste the server URL:
https://connector.upbuild.app/mcp2Set Authentication to OAuth 2.0 and Type to Dynamic discovery, then select Create.
Create its own connection
In the agent’s Tools panel, open the Connection dropdown next to the new tool, select Create new connection and sign in with the Google or Microsoft account for this client. The status should read Connected.
Gemini Enterprise: add /mcp2 as a second MCP server
Add a second server
In Gemini Enterprise, open the settings gear, choose your team name, then Manage team. Open Connected apps, select Add MCP Server and fill in the first screen:
Same OAuth details
The Auth screen takes exactly the same values as the first install: both URLs, the shared Client ID and Secret, and mcp in Scopes. The credentials are valid for every connector path, nothing new to register.
Enable the actions for the new data store
Repeat the Google Cloud step for the new server: open console.cloud.google.com/gemini-enterprise, pick your tenant project, go to Data stores, open Upbuild Client B, then Actions: Reload custom actions, select every row, Enable actions.
Connect with the second Google account
Back in Gemini Enterprise, open the settings gear, choose Connectors, find the new server and select Connect. Sign in with the Google account for this client; the two identities stay fully separate.
Use /mcp3 the same way for a third login. Each login is its own Upbuild account; sign-ins stay completely separate, and disconnecting one never touches the others.
Troubleshooting
If something looks off.
Adobe is asking me for a Client ID and Secret
That is Adobe’s model, not a bug: Adobe issues API access at the organisation level, so you create a one-time OAuth Server-to-Server credential in your own Adobe Developer Console (about 10 minutes, needs a System Admin or Developer role) and paste the Client ID and Secret into the hub. Upbuild validates it live against Adobe before saving, stores it encrypted, and deletes it when you disconnect.
TikTok asked me to authorise again
That is TikTok’s design: it asks to be reconnected now and then. The connector notices and walks you through it; everything else stays connected.
The assistant says the connection expired or was revoked
Nothing to fix: your next question asks you to sign in again and picks up any new access.
I want to check which account is connected
Ask the assistant to run whoami. It returns the Google or Microsoft identity behind the connection.
I do not see the accounts I expected
On your own you see exactly the accounts your logins already reach; as a member of an organisation on Upbuild you also inherit every account the company shares with you. If an account is missing, get access granted on the platform itself (for example in Google Ads or Business Manager), or ask your Upbuild admin to share it, then ask again.
How do I subscribe, change plan or cancel?
Ask the assistant for billing and it gives you a secure link to subscribe, change plan or cancel. Plans are on the pricing section.
How do I disconnect completely?
Remove the connector in your assistant's settings, and revoke Upbuild's access from your Google Account connections and, if linked, your Meta Business integrations. Stored tokens become invalid immediately.
Copilot Studio just spins and never loads
The environment has no Dataverse database, which is normal for a tenant’s Default environment. Create or switch to an environment that has one and open Copilot Studio with that environment ID in the URL. Newer builds say “You need Dataverse in this environment” instead of spinning.
Copilot Studio: I do not see the Dynamic discovery option
You are in the older connector editor rather than the MCP wizard. Go back and start from Agents → your agent → Tools → Add a tool → Model Context Protocol → New tool. If the wizard still does not appear, it is gated per tenant and has not reached yours yet.
Copilot Studio: I clicked Create and nothing happened
Usually a duplicate name. Copilot Studio rejects a connector whose display name already exists in the environment but does not always surface the error. Check Custom connectors in Power Apps for the same environment: it may already be there. Otherwise create it again with a different name.
Copilot Studio: nothing asked me to sign in
Creating the tool never prompts. Open the agent’s Tools panel, use the Connection dropdown and select Create new connection.
Copilot Studio: a tool I deleted still shows in the list
Deleting the custom connector in Power Apps can leave a stale row behind in Copilot Studio. It is harmless. Create the new tool with a different name and ignore the old row.
Copilot Studio: the Publish button is greyed out
Your account does not have a Microsoft Copilot Studio licence. Building and testing do not need one, only publishing to Teams and Microsoft 365 Copilot.
Gemini says it cannot find the Upbuild tools, or only sees one of them
The actions are not enabled. Go to the Google Cloud console, open your Upbuild data store, and check that the Actions tab shows every row as Enabled. Gemini sometimes claims a connector does not exist at all when its actions are off; enabling them fixes it.
Gemini: only some of the actions are enabled
The list shows 50 rows at a time and the select-all checkbox only covers the visible page. Set rows per page to 200 and enable the rest.
Ready
That is the whole setup.
Every platform, every read-only tool. Free for 14 days on the connector and 7 days on the platform. If you get stuck, we will personally walk you through it.