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MCP connector · One connector, every platform

One read-only connector. Every platform. Any assistant.

The platform is the product: dashboards, answers and exports that keep running. The connector is part of the same toolset and reaches the same accounts from the assistant you already open. One server URL, https://connector.upbuild.app/mcp, and every tool that touches an ad platform is read-only.

How it connects

Three moves, and your assistant can read your accounts.

There is no SDK, no service account and no ticket. If you can paste a URL and click Sign in with Google or Microsoft, the hard part is already done.

Add the server

In Claude it is one click from the connector directory. Everywhere else you paste one URL: https://connector.upbuild.app/mcp. If you came to this page looking for the endpoint, that is it, and this page is only the explanation.

Sign in as yourself

Google or Microsoft first, then the other platforms, such as Meta or TikTok, with a click each on the connect hub. Adobe Analytics and Adobe Launch take a one-time credential setup in your own Adobe Developer Console, roughly ten minutes, because Adobe issues API access at the organisation level.

Ask

Every tool across every connected platform answers in seconds. Free for 14 days on the connector and 7 days on the platform. The connector trial starts on your first call, with no card. If a sign-in expires, your next question asks you to sign in again, so there is no reconnect ritual to remember.

Live data in the chat

The account answers, not a spreadsheet.

Upbuild has an MCP server as part of its toolset, so your assistant calls your platforms itself, across every major ad and analytics platform, such as Google Ads, Meta or GA4. Ask across three of them in one sentence and the numbers come back live, dated today, with the tool that fetched them named in the reply.

It reads, it never writes

Every tool that touches an advertising platform is read-only. Nothing your assistant can call will change a budget, a tag, an audience or a campaign.

Only what your login can see

Sign-in is per person. On your own, you see exactly the accounts your logins already reach, and a colleague on the same connector sees theirs. As a member of an organisation on Upbuild, you also inherit every account your company shares with you. No shared service account, no accounts you were never given.

Set it up in your assistant →
Claude Upbuild connected
Summarise last month across all our accounts: spend, conversions and CPA by platform, and flag anything that moved more than 20% on the month before.
Upbuild · Google Ads
Upbuild · Meta Ads
Upbuild · TikTok Ads
PlatformSpendConv.CPAvs last monthvs prev
Google Ads€128,4003,210€40.00+4%
Meta Ads€86,9002,470€35.18+27%
TikTok Ads€31,250640€48.83-11%

Meta moved most: two campaigns that launched mid-month carry the rise.

Dashboards, from the chat

Ask for a dashboard in Claude or ChatGPT. It lives on Upbuild, always on.

Describe the dashboard you want in your assistant, and it is built from your live accounts and published to your Upbuild account in the same conversation. From then on it refreshes itself, every 30 minutes, every hour or once a day, at its own link that your team and your stakeholders can open, with no assistant seat and no platform login.

Change it from your assistant, too

Want another chart, a different market split or a weekly refresh? Say so in your assistant and the dashboard updates in place. Every change is saved as a version you can restore.

Shared, not screenshotted

The link is the deliverable. Share it with named colleagues or your whole organisation, and the numbers people read are today's numbers, not the ones from the day you exported them.

How AI dashboards work →
ChatGPTChatGPT Upbuild connected
Build a monthly paid media review for Northwind Retail and publish it to Upbuild as a dashboard that refreshes every hour.
Upbuild · Google Ads
Upbuild · Meta Ads
Upbuild · dashboard_create

Published. Monthly Paid Media Review is live on Upbuild and refreshes every hour.

upbuild.app/d/monthly-review
Add ROAS by market and switch it to weekly.
Upbuild · dashboard_update

Updated. ROAS by market is on the dashboard, now refreshing weekly. Version 2.

Exports and alerts, from the chat

Schedule the data and set the alert, without leaving the chat.

A scheduled export is a job Upbuild runs for you: it collects the data you name from every account you choose, on the schedule you set, and delivers ready-to-use tables to your data warehouse, cloud storage or a spreadsheet. Ask for one in your assistant in a sentence, and Upbuild keeps it running whether or not your assistant is open. Exports and alerts live in the Upbuild app, so this needs an Upbuild account, not just the connector.

Change it from your assistant, too

Add a Monday run, pull more history, add a destination or change the time: say so in your assistant and the export updates. Every change is saved as a version you can restore.

Alerts, the same way

Tell your assistant what to watch, such as any campaign past 80% of its monthly budget, and who to tell. Upbuild checks it every time the data refreshes and sends the warning by email, Slack or Microsoft Teams. It never changes anything in your accounts.

How AI data exports work →
Gemini EnterpriseGemini Upbuild connected
Send all Northwind paid media data to our data warehouse every morning at 06:00, with the history since January 2023.
Upbuild · Northwind accounts
Upbuild · export_create

Scheduled. Paid media daily runs every morning at 06:00 into your data warehouse, and the history from January 2023 is loading now.

upbuild.app/exports/paid-media-daily
Add a Monday run of the last 30 days, and warn the media team in Teams when any campaign passes 80% of its monthly budget.
Upbuild · export_update
Upbuild · alert_create

Done. The Monday run is added and the budget alert is live, checked on every refresh. Version 2.

Four assistants, one server

Set it up where your team already works.

MCP is the open standard assistants use to call external tools, so the same server URL and the same sign-in work in all four. Pick yours and follow the steps for it: each one has its own page, because the first screen is different in every product.

Which one you need

Same accounts, same read-only access, different job.

The connector and the platform sit on the same connections and the same per-person sign-in. The difference is whether the answer has to survive you closing the chat.

Take the connector

You already live in an assistant. You want the account tree, a number, an audit or a one-off pull without opening each platform's own interface, and you want it in the window you are already typing in.

Every platform, every tool, read-only on every advertising platform, per-person sign-in. Free for 14 days on the connector and 7 days on the platform. The connector trial starts on your first question, with no card. Each platform is covered in depth, such as Google Ads down to individual search terms, CM360 down to Floodlight configuration or GTM down to the live container version, plus your own tables as sources.

What it does not do: the connector itself keeps nothing running. Anything you publish or schedule from the chat, a dashboard, an export or an alert, lives on Upbuild, which needs an Upbuild account.

Set up the connector →

Take the platform

The same questions run every week, for other people. Many clients or many markets, and the people who need the answer do not all have an assistant open.

Dashboards rebuild their own numbers every 30 minutes, every hour or once a day, and every version stays restorable. Answers are saved as named data streams and shared as threads. Exports pull the data for as many accounts as you choose and deliver ready-to-use tables to your data warehouse, cloud storage or a spreadsheet on the schedule you set. Organisations, roles and link sharing mean a client opens a dashboard with no platform seat at all.

Scheduled exports live here, never in the connector. A new dashboard can start three ways: built with Upbuild AI in the app, pasted in from a web chat, or asked for through this connector.

See what the platform adds →

Pricing

Simple, per person, and free for 14 days.

Free for 14 days on the connector and 7 days on the platform. The connector trial needs no card and no sales call: it begins the moment you ask your first question. Monthly or annual, cancel any time. A seat is one assistant connected under one login.

Single Platform

For specialists who live in one stack

$39 per platform
per month

2 seats included

  • One platform family of your choice, with every tool in it
  • Unlimited ad accounts on that platform
  • Extra seats: $39 a month each
  • Annual billing: two months free ($390 a year)
  • Free for 14 days on the connector, 7 days on the platform, no card
Start free →
Best value

All Access

For teams that touch more than one platform

$99 per month

2 seats included

  • Every platform, every tool
  • Unlimited ad accounts per platform
  • Claude, ChatGPT, Copilot Studio and Gemini Enterprise
  • Extra seats: $39 a month each
  • Annual billing: two months free ($990 a year)
  • Manage billing from the chat
  • Free for 14 days on the connector, 7 days on the platform, no card
Start free →

Agency

For teams running many logins and clients

$249 per month

6 seats included

  • Everything in All Access
  • Extra seats: $39 a month each
  • Room for whole teams and client logins
  • Annual billing: two months free ($2,490 a year)
  • Free for 14 days on the connector, 7 days on the platform, no card
Start free →

Monthly or annual billing, cancel any time. The Upbuild platform itself, with AI dashboards, insights, exports and alerts, is priced per organisation: get a demo.

Questions we get

The four things people ask first.

Everything else, including what each platform exposes field by field, is on the metrics and dimensions reference.

What is MCP, and why should a marketer care?

Model Context Protocol is the open standard AI assistants use to call external tools. Upbuild has an MCP server as part of its toolset: once it is connected, your assistant queries your ad and analytics accounts directly, so you ask in plain language instead of exporting a CSV to paste into a prompt.

Can I connect more than one login?

Yes. The connector exposes three paths, /mcp, /mcp2 and /mcp3, each holding its own sign-ins, so an agency can keep client logins fully apart.

What do Adobe and TikTok need?

Adobe Analytics and Adobe Launch need a one-time credential setup in your own Adobe Developer Console, about ten minutes, because Adobe issues API access at the organisation level. Upbuild walks the steps and validates instantly. TikTok asks to be reconnected now and then by its own design; the connector notices and walks you through it.

How does the free trial work?

Free for 14 days on the connector and 7 days on the platform. No card. The connector trial starts the moment you ask your first question, not the moment you paste the URL. When it ends, you choose a plan from the chat itself and can cancel any time. Editors and admins of an organisation on the Upbuild platform get the connector included. See pricing.

Get in touch

Tell us which assistant your team uses, and how many accounts.

  • Agencies and multinationals: dedicated capacity, invoicing, onboarding, custom connectors
  • We will show you the connector live on a call, in the assistant you use
  • Security review pack, data processing terms and subprocessor list on request