Five to paste on the first day
Written the way a media buyer would ask, not the way an API is queried.
Audit my largest Google Ads account: structure, budget pacing, search terms with spend and no conversions, and the five changes you would make first.
Compare last month with the same month last year across Google Ads and Meta by market: spend, conversions, CPA, ROAS. Say which markets really changed and which is noise.
Line up GA4 sessions and conversions by channel for 90 days against Google Ads clicks and conversions, and explain where the two disagree.
List every tag, trigger and variable in my main GTM container, flag anything paused or with no trigger, and write it up as a table I can send on.
Build a one-page monthly review for Northwind Retail as an artifact: spend, conversions and CPA by platform, the top ten campaigns, three sentences of commentary.