25 ad-analysis prompts that earn their keep

Written by Uptimal, the team that builds and operates Upbuild and runs marketing analytics for multinational clients across the globe. Everything below reflects how the connector actually behaves in production.

Prompts for connected assistants are a different species from prompts for chatty ones: the platform does the fetching, so the prompt’s job is to specify scope, comparison and format. These 25 are the survivors from our client work; adjust names and thresholds and they run as written in Claude or ChatGPT with Upbuild connected.

Daily pulse

• “Blended spend, conversions and ROAS by platform yesterday, versus the same weekday last week; flag moves over 15%.”
• “Any campaign that spent over 100 with zero conversions yesterday, any platform.”
• “Which platform’s CPA moved most, and show the single campaign most responsible.”

Weekly review

• “Write the Monday summary: totals, three movers each direction, one paragraph of interpretation, Slack-ready.”
• “Meta creative fatigue check: frequency over 4 or CTR down 25% week over week, by ad.”
• “Google search terms: over 50 clicks, zero conversions, 30 days; group by theme and propose negatives.”
• “Budget-limited campaigns with lost impression share, trended four weeks.”

Investigations

• “CPA jumped Tuesday: check delivery changes, then GA4 landing-page behaviour, then GTM version history, and tell me which moved first.”
• “Reconcile Meta purchases against GA4 key events for last week; state both attribution windows before comparing.”
• “Which audiences overlap enough to be bidding against ourselves?”

Exec and client-facing

• “Month-to-date versus target, with the two risks I should mention proactively.”
• “Turn this thread’s findings into five slides of bullet content, numbers cited.”

The full living set ships on the homepage prompt gallery with one-tap copies; the connection itself is the two-minute setup. Format tip that doubles usefulness: end prompts with the destination (“Slack-ready”, “as a table”, “one paragraph”), assistants follow it religiously.

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