Upbuild
AI alerts
Describe a budget, naming or tracking rule in plain words. Upbuild AI sets it up and checks it every time your data refreshes, across every account the rule covers. The right people hear about it by email, Slack or Microsoft Teams, while the problem is still cheap to fix.
Why it belongs here
Upbuild reads the accounts you connect as often as you choose: every 30 minutes, every hour or once a day, in your team's timezone. The latest numbers arrive whether anyone opens a dashboard or not.
So there is nothing extra to connect. Alerts sit in the same place as your dashboards and exports, check the same numbers, and need no separate tool or sign-in.
Budget alerts
Tell Upbuild AI what to watch in one sentence, such as any campaign on pace to spend its monthly budget early. It sets up the rule, schedules it and checks it every time your data refreshes. When a campaign spends too fast, the right people hear about it in Microsoft Teams, Slack or by email.
One sentence covers every campaign in every account the rule names, from a campaign spending a month's budget in a week to a whole market spending faster than planned.
The warning names the campaign, how much of its monthly budget is gone and the day it runs out at this pace. It uses the same numbers as your dashboards, so the two always match.
Tell Upbuild AI the rule in one sentence.
Scheduled. The rule is checked every time the data refreshes, across every market.
Naming alerts
Reports that split spend by market, channel and objective only add up when every campaign name follows the same pattern. Tell Upbuild AI your convention, for example Market_Channel_Objective_Date, and it checks every new and renamed campaign before your team starts the day. The names that break it arrive in Slack or by email.
Google Ads, Meta, TikTok or DV360, launched by your own team or by an agency: every campaign is checked against the same convention, in every account the rule covers.
Each message lists the names that break the rule and the name each one should have. Upbuild never renames a campaign itself, so the change stays with your team.
Tell Upbuild AI the rule in one sentence.
Saved. New and renamed campaigns in every account are checked each morning at 08:00.
Tracking alerts
One change in Google Tag Manager or Adobe Tags can stop purchases from being recorded. Reports show a drop in sales that never happened, and your ad platforms lose the conversion data their bidding relies on, so budget goes to the wrong places. Upbuild watches every Tag Manager container, checks each new version you publish and compares purchases in your analytics and media platforms with their usual pattern every hour.
When purchases fall below their usual level, the right people get an email straight away with the likely cause: the version that was published, the tag that changed and when purchases dropped.
Upbuild only reads your tag manager and analytics setup. It never publishes, pauses or edits a tag, so watching your tracking can never break it.
Tell Upbuild AI the rule in one sentence.
Watching every Google Tag Manager and Adobe Tags container. Every hour, the purchases recorded in your analytics and media platforms are compared with the usual pattern, and each new version is checked when it goes live.
Built-in alerts
You write the campaign alerts. Upbuild also sends alerts of its own to your organisation's admins, whenever a dashboard or a connection needs attention. A dashboard that stops refreshing is just as important to hear about as a campaign that overspends.
When a dashboard stops refreshing, Upbuild emails the admins and the person who built it once a day, however many refreshes fail. A connection is only reported after it fails a few times in a row, so a short hiccup does not trigger an email.
Each email shows the error the platform reported, when the dashboard last had good data, and a direct link to it. Reconnecting an account takes seconds and changes nothing you built.
How it works
You write an alert once and it keeps working on its own. Nothing to schedule, nothing to maintain, and no second set of numbers to check against your dashboards.
Tell Upbuild AI the rule in one sentence, in the same place you change a dashboard or a schedule. No code, no formulas, and no need to repeat it for each account.
Every time your data refreshes, Upbuild checks the rule against the latest numbers, the same ones your dashboards show.
The person or team named on the rule gets a message by email, Slack or Microsoft Teams, with the account, the number and a link. They hear about each problem once, however often the data refreshes.
Straight answers
Once for each problem, in whichever channel the rule names: email, Slack or Microsoft Teams. If a campaign keeps breaking its rule for two weeks, you are told about it once, however often the data refreshes. Upbuild's own alerts work the same way. When a dashboard stops refreshing, the admins get an email once a day, however many refreshes fail. A connection is only reported after it fails a few times in a row.
No. Upbuild has read-only access to your ad accounts, your analytics and your tag manager, and alerts are no exception. An alert tells a person something is wrong, with the account and the number in front of them. It never pauses a campaign, moves a budget or changes a tag on its own. The decision always stays with your team.
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