Upbuild
There is no plugin option
Developer mode is off, the plan is free, or a workspace admin has not allowed custom plugins. Check Settings, then Security and login, in ChatGPT on the web, which is where the switch lives.
Upbuild connector · ChatGPT
Your ad accounts, inside ChatGPT.
Paste one server URL into ChatGPT and ask anything across all your ad and analytics accounts, such as Google Ads, Meta or GA4, in the chat your team already keeps open. Read-only, on your own logins. It needs a paid ChatGPT plan with Developer mode switched on.
Live data in the chat
The account answers, not a spreadsheet.
Upbuild has an MCP server as part of its toolset, so ChatGPT calls your platforms itself, across every major ad and analytics platform, such as Google Ads, Meta or GA4. Ask across three of them in one sentence and the numbers come back live, dated today, with the tool that fetched them named in the reply.
It reads, it never writes
Every tool that touches an advertising platform is read-only. Nothing ChatGPT can call will change a budget, a tag, an audience or a campaign.
Only what your login can see
Sign-in is per person. On your own, you see exactly the accounts your logins already reach, and a colleague on the same connector sees theirs. As a member of an organisation on Upbuild, you also inherit every account your company shares with you. No shared service account, no accounts you were never given.
Summarise last month across all our accounts: spend, conversions and CPA by platform, and flag anything that moved more than 20% on the month before.
Upbuild · Google Ads
Upbuild · Meta Ads
Upbuild · TikTok Ads
| Platform | Spend | Conv. | CPA | vs last monthvs prev |
|---|---|---|---|---|
| Google Ads | €128,400 | 3,210 | €40.00 | +4% |
| Meta Ads | €86,900 | 2,470 | €35.18 | +27% |
| TikTok Ads | €31,250 | 640 | €48.83 | -11% |
Meta moved most: two campaigns that launched mid-month carry the rise.
Dashboards, from ChatGPT
Ask ChatGPT for a dashboard. It lives on Upbuild, always on.
Describe the dashboard you want in ChatGPT, and it is built from your live accounts and published to your Upbuild account in the same conversation. From then on it refreshes itself, every 30 minutes, every hour or once a day, at its own link that your team and your stakeholders can open, with no ChatGPT seat and no platform login.
Change it from ChatGPT, too
Want another chart, a different market split or a weekly refresh? Say so in ChatGPT and the dashboard updates in place. Every change is saved as a version you can restore.
Shared, not screenshotted
The link is the deliverable. Share it with named colleagues or your whole organisation, and the numbers people read are today's numbers, not the ones from the day you exported them.
Build a monthly paid media review for Northwind Retail and publish it to Upbuild as a dashboard that refreshes every hour.
Upbuild · Google Ads
Upbuild · Meta Ads
Upbuild ·
dashboard_createPublished. Monthly Paid Media Review is live on Upbuild and refreshes every hour.
upbuild.app/d/monthly-review
Add ROAS by market and switch it to weekly.
Upbuild ·
dashboard_updateUpdated. ROAS by market is on the dashboard, now refreshing weekly. Version 2.
Exports and alerts, from ChatGPT
Schedule the data and set the alert, without leaving ChatGPT.
A scheduled export is a job Upbuild runs for you: it collects the data you name from every account you choose, on the schedule you set, and delivers ready-to-use tables to your data warehouse, cloud storage or a spreadsheet. Ask for one in ChatGPT in a sentence, and Upbuild keeps it running whether or not ChatGPT is open. Exports and alerts live in the Upbuild app, so this needs an Upbuild account, not just the connector.
Change it from ChatGPT, too
Add a Monday run, pull more history, add a destination or change the time: say so in ChatGPT and the export updates. Every change is saved as a version you can restore.
Alerts, the same way
Tell ChatGPT what to watch, such as any campaign past 80% of its monthly budget, and who to tell. Upbuild checks it every time the data refreshes and sends the warning by email, Slack or Microsoft Teams. It never changes anything in your accounts.
Send all Northwind paid media data to our data warehouse every morning at 06:00, with the history since January 2023.
Upbuild · Northwind accounts
Upbuild ·
export_createScheduled. Paid media daily runs every morning at 06:00 into your data warehouse, and the history from January 2023 is loading now.
upbuild.app/exports/paid-media-daily
Add a Monday run of the last 30 days, and warn the media team in Teams when any campaign passes 80% of its monthly budget.
Upbuild ·
export_updateUpbuild ·
alert_createDone. The Monday run is added and the budget alert is live, checked on every refresh. Version 2.
Prompts
Five to paste on the first day.
Written the way a media buyer would ask, not the way an API is queried. Press Copy, paste it into ChatGPT, and swap in your own account names.
Ask across platforms in one go
Name the platforms, the period and the numbers you care about. ChatGPT fetches each one and lines them up in one table.
Ask for the deliverable, not the data
Say what you need to send on: a table, a one-page review, three sentences of commentary. ChatGPT does the collecting and the writing.
Five to paste on the first day
Change the names, keep the shape.
Summarise last month across Google Ads and Meta: spend, conversions, ROAS and the top five campaigns.
Every weekday at 9:00, pull yesterday's Google Ads and Meta spend, conversions and ROAS, compare them with the seven-day average and give me the three things that moved.
Compare GA4 sessions and conversions with Google Ads clicks and conversions for last month by campaign, and list the ten with the biggest gap.
For every Google Ads account I can reach, list the campaigns whose spend moved more than 20 percent week on week.
Build a one-page monthly review for Northwind Retail as a page: spend, conversions and CPA by platform, the top ten campaigns, three sentences of commentary.
Setup, end to end
Three steps and one URL to paste.
This is the whole procedure, in the order ChatGPT puts it in. The setup guide has the same steps with the dialog rebuilt field by field, plus the second and third logins agencies use, and the connector overview covers what it can reach once it is in. A seat is one assistant connected under one login. Adding Upbuild in both ChatGPT and Claude under the same login takes two seats; connector pricing lists what each plan includes.
Turn on Developer mode
In ChatGPT on the web, go to Settings, then Security and login, and switch on Developer mode. This needs a paid plan: Plus, Pro, Business, Enterprise or Edu. On Business and Enterprise a workspace admin may have to allow custom plugins first.
Add the Upbuild server
Go to Settings, then Plugins, and click the plus button next to the plugin search box. Name it Upbuild, leave Connection on Server URL, paste https://connector.upbuild.app/mcp, set Authentication to OAuth, tick the custom-server notice and click Create. Skip the icon.
Sign in and ask
Click Connect and authorise the Google or Microsoft account that already has access to your platforms. The hub then offers the other platforms, such as Meta or TikTok, with one click each; Adobe Analytics and Adobe Launch take a one-time credential setup of about ten minutes. Open a chat, check Upbuild is on in the tools menu, ask.
If something looks off
The four things that actually go wrong.
Three of them are ChatGPT settings and one of them is platform access. None of them needs a support ticket.
It says the connection expired
Nothing to repair by hand. The next tool call prompts you to sign in again, and changes to what your login can reach are picked up on their own. TikTok is the one platform that asks to be reconnected now and then, by TikTok's own design.
An account I expected is missing
When you use Upbuild on your own, it only shows accounts your logins already reach: get access granted on the platform itself, in Google Ads or in Business Manager, then ask the same question again. As a member of an organisation on Upbuild, you also inherit every account the company shares with you.
Which login is this chat using?
Ask ChatGPT to run whoami. It returns the Google or Microsoft identity behind the connection. More answers on the setup page.
Get in touch
Tell us which assistant your team opens.
- Business and Enterprise workspaces: we will help your admin allow the plugin and roll it out
- We will show you the connector live in ChatGPT on a call
- Security review pack, data processing terms and subprocessor list on request