Google Ads reports in ChatGPT, from live data

Written by Uptimal, the team that builds and operates Upbuild and runs marketing analytics for multinational clients across the globe. Everything below reflects how Upbuild actually behaves in production.

The old loop was export, clean, paste, summarise. With Google Ads connected as MCP tools, ChatGPT skips to the last step with real numbers: the report is a question, and the refresh is asking again.

Three reports people rebuild first

Monday pacing note. “Spend by campaign this month vs plan, flag anything pacing under 85% or over 115%, format for Slack.” The numbers come from live tool calls, so it is never Friday’s truth.

Search-term hygiene. “Search terms with over 50 clicks and no conversions in 30 days, grouped by theme, with suggested negatives.” The grouping and suggestions are the assistant’s value on top of the raw rows.

Budget-limited watchlist. “Campaigns limited by budget with lost impression share, weekly trend.” A one-liner that used to be a saved report script.

Setup, once

The connection is the standard one: ChatGPT needs Developer mode first: Settings, Security and login, switch on Developer mode. Then Settings, Plugins, Browse plugins, hit the + button and fill the New Plugin dialog: name Upbuild, Connection on Server URL with https://connector.upbuild.app/mcp, Authentication OAuth, tick the custom-server notice, Create. The setup guide shows every screen.

From there, treat report formats as prompts you refine once and reuse; our prompt gallery ships a starting set, and the platform guide explains exactly what the read-only tools expose.

Frequently asked questions