Data reference · DV360
Every DV360 metric and dimension you can ask for.
Upbuild queries Display & Video 360 on both sides: Bid Manager reports for performance, the DV360 API for structure. Metrics and filters below carry their real enum names, exactly what the dv360 tools submit when your assistant builds a report for you.
Source: Bid Manager reporting and Display & Video 360 API · Updated August 2026
Delivery metrics
5 fieldsCore served-media performance.
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| Field | Type | What it is |
|---|---|---|
METRIC_IMPRESSIONS | Metric | Impressions served. “impressions by line item this month” |
METRIC_CLICKS | Metric | Clicks recorded. |
METRIC_CTR | Metric | Clicks divided by impressions. |
METRIC_UNIQUE_REACH_IMPRESSION_REACH | Metric | Unique people reached, impression based. |
METRIC_UNIQUE_REACH_AVERAGE_IMPRESSION_FREQUENCY | Metric | Average impressions per person reached. |
Cost and revenue
5 fieldsAdvertiser-currency money fields; billable versus media tells the fee story.
Try it in Claude, ChatGPT or Copilot Studio
| Field | Type | What it is |
|---|---|---|
METRIC_MEDIA_COST_ADVERTISER | Metric | Media cost in advertiser currency. “media cost by insertion order” |
METRIC_BILLABLE_COST_ADVERTISER | Metric | What is actually billed, fees included. |
METRIC_TOTAL_MEDIA_COST_ADVERTISER | Metric | Media cost plus platform fees. |
METRIC_REVENUE_ADVERTISER | Metric | Revenue booked in advertiser currency. “revenue vs cost by campaign” |
METRIC_CPM_FEE1_ADVERTISER | Metric | First configured CPM fee, when used. |
Conversions
5 fieldsFloodlight-driven outcomes on DV360 activity.
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| Field | Type | What it is |
|---|---|---|
METRIC_TOTAL_CONVERSIONS | Metric | All attributed conversions. “conversions by line item last month” |
METRIC_LAST_CLICKS | Metric | Post-click conversions. |
METRIC_LAST_IMPRESSIONS | Metric | Post-view conversions. |
METRIC_CM360_POST_CLICK_REVENUE | Metric | Post-click revenue via CM360 Floodlight. |
METRIC_CM360_POST_VIEW_REVENUE | Metric | Post-view revenue via CM360 Floodlight. |
Video
6 fieldsWatch-depth on video line items.
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| Field | Type | What it is |
|---|---|---|
METRIC_RICH_MEDIA_VIDEO_PLAYS | Metric | Video starts. |
METRIC_RICH_MEDIA_VIDEO_FIRST_QUARTILE_COMPLETES | Metric | Plays reaching 25 percent. |
METRIC_RICH_MEDIA_VIDEO_MIDPOINTS | Metric | Plays reaching 50 percent. |
METRIC_RICH_MEDIA_VIDEO_THIRD_QUARTILE_COMPLETES | Metric | Plays reaching 75 percent. |
METRIC_RICH_MEDIA_VIDEO_COMPLETIONS | Metric | Plays to the end. “video completion rate by campaign” |
METRIC_TRUEVIEW_VIEWS | Metric | TrueView views on YouTube inventory. |
Viewability
3 fieldsActive View on programmatic delivery.
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| Field | Type | What it is |
|---|---|---|
METRIC_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS | Metric | Impressions measured viewable. |
METRIC_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS | Metric | Impressions that could be measured. |
METRIC_ACTIVE_VIEW_PCT_VIEWABLE_IMPRESSIONS | Metric | Viewable share of measurable. “viewability by exchange” |
Report filters
13 fieldsBid Manager groups rows by FILTER_ dimensions: pick the ones your question needs.
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| Field | Type | What it is |
|---|---|---|
FILTER_ADVERTISER | Dimension | Advertiser. |
FILTER_INSERTION_ORDER | Dimension | Insertion order. “performance by insertion order” |
FILTER_LINE_ITEM | Dimension | Line item. |
FILTER_CREATIVE_ID | Dimension | Creative. |
FILTER_DATE | Dimension | One row per day. “daily spend last 14 days” |
FILTER_WEEK | Dimension | One row per week. |
FILTER_MONTH | Dimension | One row per month. |
FILTER_DEVICE_TYPE | Breakdown | Desktop, smartphone, tablet, connected TV. “spend by device type” |
FILTER_EXCHANGE | Breakdown | Exchange the impression cleared on. “impressions by exchange” |
FILTER_BROWSER | Breakdown | Browser family. |
FILTER_COUNTRY | Breakdown | Country of delivery. |
FILTER_APP_URL | Breakdown | App or site where the ad ran. “top apps and sites by spend” |
FILTER_INVENTORY_SOURCE | Breakdown | Deal or open auction source. |
Line item settings
10 fieldsStructure fields from the DV360 API for audits and pacing questions.
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| Field | Type | What it is |
|---|---|---|
lineItem.entityStatus | Dimension | ENTITY_STATUS_ACTIVE, PAUSED, DRAFT or ARCHIVED. “which line items are paused” |
lineItem.lineItemType | Dimension | Display, video, audio, YouTube types. |
lineItem.flight.dateRange | Dimension | Start and end dates in force. |
lineItem.pacing.pacingPeriod | Dimension | Daily or flight pacing. |
lineItem.pacing.pacingType | Dimension | Even, ahead or ASAP. “line items pacing ASAP” |
lineItem.budget.budgetAllocationType | Dimension | How budget is allocated to the line. |
insertionOrder.displayName | Dimension | Insertion order name. |
insertionOrder.entityStatus | Dimension | IO status. |
advertiser.displayName | Dimension | Advertiser name. |
advertiser.generalConfig.currencyCode | Dimension | Advertiser currency for the money metrics. |
Good to know
DV360 questions.
Why do media cost and billable cost differ?
Fees. Billable adds platform and partner fees onto media cost; TOTAL_MEDIA_COST sits between them. Comparing the three per insertion order is the fastest fee audit there is.
Which currency are money metrics in?
These are the _ADVERTISER variants, so the advertiser's own currency, readable on advertiser.generalConfig.currencyCode. Partner-currency twins exist if you ever need them by name.
Where do DV360 conversions come from?
CM360 Floodlight. The same activities and lookback windows govern both platforms, which is why the assistant can pull DV360 results and the Floodlight settings in one conversation.
Is YouTube inventory covered?
Yes: TrueView metrics report alongside everything else, with the usual YouTube-side limits on placement-level detail that apply to every buyer.
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