Written by Uptimal, the team that builds and operates Upbuild and runs marketing analytics for multinational clients across the globe. Everything below reflects how the connector actually behaves in production.
Display & Video 360 hides useful answers behind one of the deepest hierarchies in adtech: partner, advertiser, campaign, insertion order, line item. An MCP server flattens the navigation, not the model: the assistant still respects the hierarchy, you just stop clicking through it. Upbuild’s DV360 tools read structure and performance across everything your login can access.
Typical questions
- “Spend and conversions by insertion order for advertiser X this month.”
- “Line items pacing under 80% against their flight.”
- “Top audiences by conversions across the prospecting IOs.”
DV360-specific texture
Partner-level logins see many advertisers, so, as with CM360, explicit advertiser selection is the difference between clean agency reporting and cross-client soup. Pacing questions need flight dates plus spend, which the tools return together so the assistant can compute pacing honestly. And because DV360 buys what CM360 serves and measures, the two families in one conversation let you trace a discrepancy end to end: bought, served, converted.
Access is via your Google login’s existing DV360 permissions; the two-minute setup covers it, and the same connection carries the other nine platforms.
Ask your ad platforms directly, in Claude or ChatGPT.
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Start free trial → Talk to usFrequently asked questions
Is DV360 access read-only?
Yes. Structure and reporting are readable; line items, budgets and targeting cannot be modified through the connector.
Can agencies keep clients separated?
Yes. Advertiser IDs are explicit in queries, and the assistant can enumerate accessible advertisers first so every number is scoped correctly.