How to connect Meta Ads to ChatGPT

Written by Uptimal, the team that builds and operates Upbuild and runs marketing analytics for multinational clients across the globe. Everything below reflects how the connector actually behaves in production.

Meta’s Marketing API becomes conversational once ChatGPT can call it as tools. The connection is two consents: the plugin itself, then Meta. Current steps below; five minutes end to end the first time.

The ChatGPT path

ChatGPT needs Developer mode first: Settings, Security and login, switch on Developer mode. Then Settings, Plugins, Browse plugins, hit the + button and fill the New Plugin dialog: name Upbuild, Connection on Server URL with https://connector.upbuild.app/mcp, Authentication OAuth, tick the custom-server notice, Create. The setup guide shows every screen.

Then link Meta on the connect hub

After the Google sign-in that anchors your Upbuild account, the hub offers Meta: authorize with your Facebook login and the consent screen will show exactly two permissions, ads_read and read_insights. That scope pair is your proof the connection cannot touch campaigns.

Ask away

• “Yesterday by campaign: spend, purchases, ROAS, and anything with frequency over 4.”
• “Compare Advantage+ vs manual campaigns this month.”
• “Breakdown by placement: where is Instagram outperforming Facebook?”

Instagram is included automatically (same ad accounts, filtered by placement), and the Meta Ads MCP guide covers rate limits and breakdown rules the connector absorbs for you.

Frequently asked questions