Upbuild
Written by Uptimal, the team that builds and operates Upbuild and runs marketing analytics for multinational clients across the globe. Everything below reflects how Upbuild actually behaves in production.
Meta’s Marketing API becomes conversational once ChatGPT can call it as tools. The connection is two consents: the plugin itself, then Meta. Current steps below; five minutes end to end the first time.
The ChatGPT path
ChatGPT needs Developer mode first: Settings, Security and login, switch on Developer mode. Then Settings, Plugins, Browse plugins, hit the + button and fill the New Plugin dialog: name Upbuild, Connection on Server URL with https://connector.upbuild.app/mcp, Authentication OAuth, tick the custom-server notice, Create. The setup guide shows every screen.
Then link Meta on the connect hub
After signing in with Google or Microsoft, the connect hub offers Meta: authorise with your Facebook login and the consent screen will show exactly two permissions, ads_read and read_insights. That scope pair is your proof the connection cannot touch campaigns.
Ask away
- “Yesterday by campaign: spend, purchases, ROAS, and anything with frequency over 4.”
- “Compare Advantage+ vs manual campaigns this month.”
- “Breakdown by placement: where is Instagram outperforming Facebook?”
Instagram is included automatically (same ad accounts, filtered by placement), and the Meta Ads MCP guide covers the breakdown rules Upbuild handles for you.
Ask your ad platforms directly, in Claude, ChatGPT, Copilot Studio or Gemini Enterprise.
Upbuild is an AI platform for marketing data: AI dashboards, insights, exports and alerts, with a read-only MCP server as part of its toolset that brings your accounts into Claude, ChatGPT, Copilot Studio and Gemini Enterprise. Every tool, live data. Free for 14 days on the connector and 7 days on the platform.
Get a demo Start free →Frequently asked questions
Facebook Ads and Instagram Ads: one connection or two?
One. Instagram runs through the same Marketing API ad accounts; you filter by placement when you want Instagram alone.
What if my agency manages many ad accounts?
All accounts your Meta user can read are queryable, and ChatGPT can compare them in one answer or keep them strictly separate; just say which.