How to connect Google Ads to Claude

Written by Uptimal, the team that builds and operates Upbuild and runs marketing analytics for multinational clients across the globe. Everything below reflects how the connector actually behaves in production.

Claude supports custom MCP connectors, which means Google Ads can become a set of tools Claude calls live: no exports, no copy-pasting reports into the chat. Here is the whole process, honestly timed at about two minutes if your Google login already has Ads access.

The Claude path

In Claude, open Settings, then Connectors, choose Add custom connector, name it Upbuild and paste https://connector.upbuild.app/mcp. Claude will hand you to Google’s consent screen; approve with the account that can read the platform in question, and the connector appears in your chat’s tools.

That single Google sign-in covers the whole Google family: Ads, GA4, GTM, CM360 and DV360, whatever your account can read.

First questions worth asking

• “Campaign performance last 30 days: spend, conversions, CPA, sorted by spend.”
• “Search terms with clicks but zero conversions since the 1st.”
• “Which campaigns are limited by budget right now?”

Notes specific to Google Ads

You do not need a developer token; Upbuild carries that server-side, you only OAuth as yourself. MCC hierarchies work: Claude can list the accounts your login reaches and keep multi-account questions explicit. And every tool is read-only, so nothing in the account can be changed from chat; details in the full Google Ads MCP guide.

Frequently asked questions