UpbuildWritten by Uptimal, the team that builds and operates Upbuild and runs marketing analytics for multinational clients across the globe. Everything below reflects how the connector actually behaves in production.
Every marketing team has one: the spreadsheet that holds the budget, the client’s targets, the manual campaign mapping nobody has ever put in a database. It is where the plan lives, while the ad platforms hold what actually happened. Upbuild’s three Google Sheets tools let an assistant read that plan, so the comparison you keep doing by eye happens in the answer instead.
Three tools, in the order you use them
sheets_list_spreadsheets: your spreadsheets by name and last-modified date, so you can pick one without hunting for its id.sheets_get_spreadsheet: one spreadsheet opened and its tabs listed. It takes an id or a pasted link, because nobody keeps spreadsheet ids in their head.sheets_read: the rows of a tab, with the header row understood as field names rather than as data.
The question this unlocks
“Read the budget tab of my planning spreadsheet and compare it to what we have actually spent this month.” One sentence, two systems: the sheet holds the plan, Google Ads and Meta hold the spend, and the assistant does the join. The same pattern covers client targets versus delivery, a channel mapping table applied to live campaign names, or a manual cost sheet added to platform numbers.
Read-only, and narrower than it sounds
The connector never edits your spreadsheet. Listing your files reads their id, name and last-modified date only, never their contents, and content comes back through the Sheets API for the file you named. Writing is a separate thing entirely: a scheduled export into a sheet you chose is an Upbuild Enterprise feature, not something a chat message can trigger.
Where it fits
Sheets is the smallest of the platforms and often the most used, because it is the one holding the numbers no API has: targets, budgets, the agreed mapping. Pair it with BigQuery for the warehouse side and your assistant can move between the plan, the warehouse and the live platform in one conversation.
Ask your ad platforms directly, in Claude, ChatGPT, Copilot Studio or Gemini Enterprise.
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Start free trial → Talk to usFrequently asked questions
Can Upbuild edit or write to my spreadsheet?
Not through the connector. The three tools list, open and read. Scheduled exports that write into a sheet you picked are an Upbuild Enterprise feature.
Do I have to find the spreadsheet id?
No. sheets_get_spreadsheet accepts a pasted link, and sheets_list_spreadsheets finds files by name so you can choose from a list.
Which spreadsheets can the assistant see?
The ones your own Google sign-in can already open. Access is per-user OAuth, so a teammate connecting their login sees their own files, not yours.